I was going to write something poetic and tender about burnout and depression and all the usual creative-crisis stuff.
But that’s not where I’m at anymore. I’m angry.
Not at anyone in particular (though the algorithm’s on thin ice) but at the whole dance we’ve been doing.
The endless giving, building, showing up, helping, for… what? Crickets. Ghosts.
A like or two if the moon’s in retrograde.
A sprinkle of good news if we give our left kidney.
A single lie in if you break your back for six months straight.
I’ve spent the past year offering every last bit of myself. My time, my structure, my energy. All in an effort to build something that would actually help people. And yet half the time, it’s felt like I’m dragging dehydrated horses to a river while they complain the water’s too wet.
Let’s be real. It’s not just about money, though yes, money matters. (If you give away your time forever, you’ll stay broke, stressed, and resentful. Facts.) What it’s really about is reciprocity. Energy in, energy out. Commitment both ways.
Because change doesn’t happen by accident. You can’t reach your moonshot dream if you refuse to show up, give feedback, or invest even a fraction of the time you spend doom-scrolling in bed. I know this because I used to be that person, waiting for life to fix itself, mistaking motion for momentum.
I dare admit I still am sometimes.
Especially right now in the depression cave in which I’ve found myself
📌 And here’s what I’ve learned:
Most people won’t do the thing. They’ll talk about wanting to write the novel, build the business, change their lives, but they’ll never actually pick up the tool.
That’s why I’m done pretending.
This year, I hit a wall. I felt alone, burnt out, like I was shouting into the void. But that wall fast became a mirror. It showed me what wasn’t working. The fluff, the noise, the endless “maybe one day”s.
So I’m stripping it all back. No more chasing the algorithm. No more trying to please everyone. I’m going back to basics.
❤️🔥 The Creative Rebels Club and Studio Sonder is becoming exactly what it was meant to be:
A space for creatives who actually want to do the work.
No passengers. No energy vampires. No spectators.
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If you’re here for growth, community, and real action, I’ve got you. You’ll get this newsletter, discounted access to the Studio, the accountability, the tools that actually move the needle.
If you’re here to watch from the sidelines, waiting for inspiration to tap you on the shoulder, or for the world to hand you everything for free, please unsubscribe.
Genuinely. No hard feelings.
Because I’m building something for the doers. The ones who are tired of being tired. The ones who’ve realised that the point isn’t perfection.
I’m here for the ones who are shit scared and are still willing to take messy action to build the creative life they crave AND deserve.
And if that sparks something in you, stay.
We’re just getting started.
Demi
